Who are we ?
Indian law firms are finally going the global way. They are rapidly seeking to brand themselves. Law
firms are no longer passive entities. They want to be ranked, recognised, noticed and written about
in mass media as corporate entities. And foremost law firms are trying to systematically reach out to
new clients.
Cutting edge Internal & external communication has become the means for way forward for law
firms. They want to corporatize themselves. A great analogy would be medical care. Three entities
make up for a great medical institution : The investors who build the infra, the doctors and medical
experts who treat patients and the corporate communicators and marketers who fetch patients and
build the image of the hospital as a super speciality.
Law Firms are quite like new age hospitals.
HOW?
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So,What to expect from us?
EXTERNAL FUNCTIONS
NEW CLIENT OUTREACH & PROFILE PITCHES
INTERNAL COMMUNICATIONS & LAWYER SUPPORT FUNCTIONS
EDITORIAL FUNCTIONS
From The Founder's Desk
India’s legal agency ecosystem is rapidly evolving.
A decade back, I could sense that a lawyer in his quest to become a renowned practitioner would now never perhaps become another celebrity lawyer.
So what has changed?
RAJAN GUHA
FOUNDER, THEME ADVOCACY
Quite like in movies where the era of megastar is over and there won’t be ever another Rajesh Khanna, the legal profession would not bring about a Rajan Juha.
So what’s the way forward?
Looking beyond Asia, I discovered what’s already happened in the USA over the last two decades. Fledgling law firms with pan-nation offices, global alliances, hundreds of practicing lawyers partners each specializing in one of the two dozen legal domains, researchers and drafters on payroll, and even discreet lobbyists topped by a corporatized management structure with even a CEO at the helm: The emergence of cutting edge law firm. Legal practice has been corporatized.
Scaled-up operations, diverse client base, greater clout, and higher leverage in the legal ecosystem. It’s no longer about a movie star lawyer whom the judge rever.It’s a complex web of channels with multiple actors: legal & non-legal agents converging at a point to turn the fortune of a case. But who is the catalyst behind this mega show of a law firm? Who puts together the communication strategy of a law firm in place? Who weaves the fabric of narration? Stitches the media with opinion makers, and digital influencers, build lawyer partner’s imaging and capitalizes client opinion for new client acquisition. It’s a team of savvy, cutting-edge corporate communicators.But who is the catalyst behind this mega show of a law firm?
Who puts together the communication strategy of a law agency in place? Who weaves the fabric of narration? Stitches the media with opinion makers, digital influencers, builds lawyer partner’s imaging and capitalises client opinion for new client acquisition?
It’s a team of savvy, cutting edge corporate communicators.
A mishmash of think tanks, strategists, executionists, financial journalists, nonpracticing
lawyers, content writers, PR personnel, trade association members, digital influencers and
foremost client acquisition manager who work discreetly for client on-boarding. So, how does
this mega brand building entity operates?
So, how does this mega brand building entity operates?
What makes for a corporate communication firm?
In search of one such agency dedicated to law firm I found none in India.
Yet, I noticed to my dismay , how rapidly Indian law firms, with the
appetite to scale up, were making a desperate attempt to organise themselves on the model of
global law firms without the aide of an essential input : corporate communication.
In India a corporate law firm is still searching for its core strength. In years to come, law firms would consolidate their area of specialisation. Let us consider the spectrum of corporate law.
Antitrust & Competition , Banking & Finance , Capital Markets , Cybersecurity & Data Privacy , Data & Technology , Dispute Resolution, Employment & Compensation, Environment & Climate Change, Intellectual Property, International Commercial & Trade, Investigations, Compliance & Ethics, Investment Funds, Mergers & Acquisitions, Private Equity, Projects, Real Estate, Restructuring & Insolvency, Tax.
Globally each domain listed here has a specialist law firm. Sooner or later it would happen in India too. The corporate law domain is expanding fiercely. With passing years,new domain will get added to the world of legal dispute.
And with the rapid expansion of corporate law, the world of individual celebrity lawyers will shrink further. We are on the verge of witnessing an upsurge of large corporate law firms with complex management and even more complex and intricate communication process which would in turn require sophisticated, highly evolved corporate communication & brand management firms dedicated to the legal industry.
That’s the genesis of Theme Advocacy.
WHO . HOW . WHY
THEME ADVOCACY?
Heads
who
TURNS THE FUNCTIONAL WHEEL AT THEME ADVOCACY ?
blended functions
how
CORPORATE COMMUNICATION WORKS
reasons
why
WHY LAW FIRMS SHOULD CHOOSE THEME ADVOCACY ?
