About Us
Our Thought
Theme Advocacy, India’s first diversified corporate communication agency engaged with law firms, is a specialized boutique corporate communication agency in Delhi | Gurgaon | Kolkata | Mumbai handing niche clients from the legal fraternity only. One of its kind in India, Theme advocacy is a multi disciplinary agency with deep insights into the complex world of corporate communication.
Theme advocacy is a corporate communication agency in Delhi | Gurgaon | Kolkata | Mumbai structured around 4 broad functional umbrellas with plethora of niche activities packaged as “Plans” which you may choose
from.
- INTERNAL COMMUNICATION
- EXTERNAL COMMUNICATION
- EDITORIAL COMMUNICATION
- NEW CLIENT ACQUISITION
So what makes Theme Advocacy unique ?
- Its a buoyant and modular service platform.
- It has both practicing lawyers, law graduates and seasoned corporate communication managers on its payroll.
- It offers a blend of three diverse expertise : legal acumen , mass communication proficiency , subtle lobbying skill.
Corporate communications is an extremely complex and interdisciplinary domain. It’s a blend of
several skill sets. Lobbying, pitching, contact building, language, critical thinking, domain
expertise, policy creation. Corporate communicators is a separate professional domain.
Onboard, Theme advocacy is a resource team drawn from a wide spectrum of
domain. Media, Law, corporate communication, PR, analytics, content writing, blogists, digital
marketers, social media specialists, lobbyists etc.
And blending this diverse skill sets is a Team Lead with tangible experience in Legal corporate communication.
We work on structured agency Standard Operating Format (SOP) giving away little chances to
delays, failures or functional glitches.
Theme Advocacy is the only legal firm specific corporate communication agency in India. None else combines new business development with Internal & External communication as well as digital
marketing through one window solution.
As a Law Firm, your core competence is to win legal battles.
Leave the communication bit to professional business communicators.
Turn to Theme Advocacy
What We Offer
PERCEPTION MANAGEMENT | BRAND IDENTITY CREATION | NEW CLIENT ACCESS | CREDIBILITY BUILDING
PARTNER TRACTION CREATION | STRATEGIC ALLIANCES | FOOTPRINT EXPANSION | COMMUNICATION STRATEGY
MEDIA LEVERAGING | DIGITAL OUTREACH
TACTICAL COMMUNICATION
Law firms cannot be seen as brazenly seeking clients & building on publicity. Governed by the ethics of Bar Council of India, law firms need to create its branding in a manner which is tactical , subtle and more on the lines of information dissemination rather than publicity.
Theme Advocacy deeply appreciates the nuances of communication strategy which works within the ethical guidelines of the profession. We use sophisticated communication tools, mostly veiled ,to reach out to target groups. We communicate through free legal consultancy sessions for industry and involve media on burning legal issues to highlight the law firm as the primary campaigner of issues.
INNOVATIVE OUTREACH
Large swathe of Indian corporate is outside the ambit of structured legal advisory. Either they are not attached to a law firm or they are guided by an individual practitioner with no specialisation or they have no access to any legal advice at all .
Most law firms are vying for the top five percent of the corporate. The Indian corporate need affordable and trustworthy law firms who understand their insecurities, financial limitations and governance psyche of mid-sized Indian company. The scope is enormous .The need for structured legal services is intense. But affordability is the key quotient .Theme Advocacy plays a critical role in bridging this gap between corporate and law firms.
STRATEGIC BRANDING
Theme Advocacy seeks to brand Indian law firm on the outline of Global law firms.
Create indelible identity of the Indian law firm in key constituencies: Corporate, Overseas clients , chamber of commerce, legal stakeholders, government, policy making bodies and lawyers seeking to be partners. We use various tools like mass media, digital media , legal hand books circulated with key decision makers in the government, active interaction & presentations with influencers in embassies & chamber of commerce. For instance, the best brand ambassadors of a law firm are its current & past clients. Theme Advocacy strategically uses their spokesperson in digital media to promote the success stories of the client.
INDIA’S ONLY & FIRST LAW FIRM FOCUSSED
CORPORATE COMMUNICATION FIRM
INTEGRATED . COST EFFECTIVE . PAN INDIA . MULTI DISCIPLINARY PROFESSIONALLY MANAGED