Plans
Choose any combination of plans
Modular services to suit the need, profile & perspective of a law firm .
"Media PR is the most potent tool for branding a law firm. Theme Advocacy through its combined payroll staff of lawyers, media managers, content writers & image building strategists weaves a web of information around the law firm in mass media."
PRINT :: TV :: WEB :: MAGAZINE
Plan 1
MEDIA PR
- Lawyers briefs theme advocacy on cases & desired media impact
- Law firm’s clients briefs theme advocacy on the points needed to be highlighted in media about the case & back channel news required
- Ensuring publication of routine press releases
- Tacit story plants regarding cases handled by the client
- Arranging interviews with journos & lawyers on relevant subjects handled by client
- Television appearance through interviews and panel discussions
- Featuring spokesperson as industry expert in generic stories & features
- Image building of partners through media stories/interviews/plug ins
- Website / portal news/ case updation on fortnightly basis
Plan 2
NEW CORPORATE CLIENT ACCESS ASSISTANCE
- Assessment of legal need of various corporates
- Introduction of the legal firm with potential corporate clients
- Setting up meetings with corporate decisions makers after need assessment
- Strategic alliance with CA firms & tax experts for client swapping
"Theme Advocacy assists a law firm to reach out to a wide spectrum of corporate with diverse legal needs. However the top management are inaccessible and legal needs ,being discreet in nature, cannot be easily established among corporate. Theme Advocacy, through its professional team of B2B business managers does exactly that."
IDENTIFICATION :: PRESENTATION ::
NEED ASSESMENT :: COORDINATING MEETING WITH LAW FIRM
NEED ASSESMENT :: COORDINATING MEETING WITH LAW FIRM
"The entire world of corporate, converges at one universal platform: Industry Chamber of Commerce. It requires matured, deft and incisive corporate communication to align various industry’s chamber of commerce with the law firm. The chambers require legal assistance for their members which in turn offers huge opportunity to a law firm."
NETWORKING :: PRESENTATION ::
LOBBYING :: ACCESS
LOBBYING :: ACCESS
Plan 3
CHAMBER OF COMMERCE LOBBYING
- Lobbying with all industry chamber of commerce & associations on day to day basis for new client acquisitions
- Free online legal counselling sessions of chamber of commerce members on broader industry matters
- Enlistment as primary member of the legal cell of all industry associations
- Introduction of the legal firm with the members of the trade association handled by the client
- Formal legal consultancy to members of industry association
- Lobbying with chamber of commerce apex committee for assignments
Plan 4
INTERNAL COMMUNICATION WITH LAWYERS & PARTNERS
- Creating lawyer profile dossier
- Content editing of legal handbook
- Website / portal news/ case updationdecisions makers after need assessment
- Industry leader feedback on landmark cases handled by law firm
- Legal case dossier maintenance of each days court case transaction by law firm
"Partners in a law firm is the most important stakeholder. Theme Advocacy works as an interface between the Partners of a law firm and various mass media building their brand equity which builds client perception about the efficacy of the firm."
CASE BRIEFING :: LAWYER PROFILING
"Most of what Theme Advocacy communicates is outcome of strategic thinking blended with deft copy writing. With strategists & copy writers on its payroll, the firm creates content for media, digital platforms, legal handbooks, scripts for you tube conversations, pitch notes and presentations."
CONTENT IDEATION :: RESEARCH :: CONTENT WRITING
Plan 5
EDITORIAL FUNCTIONS
- Printed handbooks are circulated among business influencers and political decision makers and global community
- These thought leadership handbooks are created by compiling of opinions of select senior lawyers from across the spectrum on chosen subjects of topical relevance
- Industry leader feedback on landmark cases handled by cyril with authentic bytes & video one to one interviews for the website & youtube channel
- Regular input for cyril’s you tube channel through interviews with all stakeholders of various cases
- Website / portal news/ case updation on fortnightly basis
- Legal case dossier maintenance by compiling each days court case transaction by the client
- Creating lawyer’s personal profile & updation of their profile based on new successful cases for publications on company’s website
Plan 6
AWARDS & RANKING EMPANALMENT
- Lobbying with legal award & ranking rating agency for empanalment
- Undertaking the entire procedure of application for awards
"International legal awards and rankings are extremely competitive. It requires making professional & sleek presentations to the international forums on the law firm’s achievements bench strength, work profile etc. To qualify, empanelment formats, interactions, interviews ought to be arranged."
PROFILING :: REGISTRATION :: INTERVIEW :: INFORMATION DISSEMINATION
"The world of digital marketing is broadly divided between social media & digital technology. It links potential client and current clients, peddling positive opinions ,arranging for video interviews and tagging key influencers and decision makers to the web of information on the law firm. "
SEO :: SMO :: SOCIAL MEDIA MANAGEMENT :: ONLINE BRANDING
Plan 7
DIGITAL MARKETING
- Content writing
- Facebook , Linkdien, Instagram, Twitter management
- SEO, SMO
- Driving traffic into the website through social media handles
- Generating business lead generation through social media marketing
- Regular input for law firm’s youtube channel through interviews with all stakeholders of various cases
Plan 8
STRATEGIC ALLIANCE WITH EMBASSIES
- Liasoning with embassies for access to overseas companies legal assignments
- Merger acquisitions and India access of overseas brands
"Embasssies are the gateway to potential clients worldwide. Companies seeking entry into India are looking for a reputed legal firm to guide through the maze of legalities. They depend on the recommendations of their respective embassies in New Delhi."
OVERSEAS OUTREACH :: GLOBAL CLIENT ACCESS :: INTERNATIONAL ALLIANCES
"CA firms and Law firms are interdependent entities with huge scope for collaborative services. Theme Advocacy forges an alliance which encompasses swapping of clients & shared revenue."
STRATEGIC ALLIANCE :: COLLABORATIONS
Plan 9
STRATEGIC ALLIANCE WITH CA FIRMS FOR NEW BUSINESS OPPORTUNITIES
- Strategic alliance with CA firms & tax experts for client swapping
Plan 10
EXTERNAL COMMUNICATION
- Soliciting client endorsement for the law firm & implanting the same in both digital & print media
- Shooting industry leader opinion videos on key legal agendas handled by the law firm for social media platforms
"Theme Advocacy engages with critical opinion makers, builds content around them which impacts the brand perception of the law firm and publicizes the content linking the law firm in mass media. Theme Advocacy manages opinion building through them."
STRATEGIC OPINION BUILDING :: INFLUENCER COMMUNICATION :: OUTREACH TO RELEVANT AUDIENCE
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